How Might The Concept Of Family Resemblance In Wittgenstein's Philosophical Investigations Be Applied To The Analysis Of Corporate Jargon And Buzzwords In Multinational Corporations, Particularly In Terms Of How These Terms Serve As A Form Of Language-game That Reinforces Power Dynamics And Social Hierarchies Among Employees From Diverse Linguistic And Cultural Backgrounds?

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The concept of family resemblance, as introduced by Wittgenstein in his Philosophical Investigations, can indeed be applied to the analysis of corporate jargon and buzzwords in multinational corporations. Here's a structured application of this concept:

  1. Family Resemblance and Corporate Jargon:

    • Flexible Usage: Corporate jargon, like "synergy" or "disrupt," lacks strict definitions but is used based on contextual similarities. This mirrors family resemblance, where terms are understood through shared usage rather than precise meanings.

  2. Power Dynamics:

    • In-Group Language: The frequent use of jargon by management can create an in-group, where those who adopt these terms are seen as part of the team. This can reinforce social hierarchies, with those fluent in the jargon holding more power.

  3. Cultural and Linguistic Diversity:

    • Barrier to Inclusion: In multinational settings, employees from diverse backgrounds might find corporate jargon exclusionary. Those unfamiliar with the terms may struggle to participate fully, affecting their status and integration.

  4. Shared Reality and Alignment:

    • Common Language: Jargon can create a shared reality, aligning employees toward company goals. However, it may also suppress diverse thinking by framing discussions within a common language.

  5. Evolution of Language:

    • Dynamic Nature: Corporate jargon evolves, similar to how family resemblance changes over time. Terms rise and fall with trends, maintaining their function within the organizational structure.

Conclusion: Applying the concept of family resemblance to corporate jargon highlights its role as a flexible, evolving language that reinforces social structures and power dynamics. It underscores how shared usage, rather than precise meaning, signals belonging and status within the corporation.